WoW is owned and operated by the Roma Family, proud New Jersey residents for over 30 years.With a mission of KEEPING JERSEY STRONG®, WoW has developed programs, facilities, and services specifically for the people of New Jersey. Through many years of research, we’ve uncovered the secret that has enabled thousands of New Jersey residents to sincerely stick with their exercise program. With a mission of KEEPING JERSEY STRONG®, WoW has developed programs, facilities, and services specifically for the people of New Jersey. Through many years of research, we’ve uncovered the secret that has enabled thousands of New Jersey residents to sincerely stick with their exercise program.